Trump media & technology group (Truth Social)

From a financial standpoint, the project is unprofitable: in 2024, the company generated just $3.6 million in revenue while incurring a loss of $401 million. However, in early 2025, following Trump’s return to the White House and Truth Social’s stock market debut through a merger with Digital World Acquisition, its shares saw a sharp increase. Despite weak financial results, retail investors, inspired by the political agenda, provided support. Trump partially sold shares but retained a significant stake, with its market value estimated at $2.6 billion, making it the largest asset in his portfolio.

Golf clubs and resorts

Golf is not just a hobby for Trump but one of his most stable assets. After leaving the presidency, his golf business significantly strengthened, with operational profit from US properties increasing by 2.5 times. Today, the total worth of his collection of clubs and resorts is estimated at $1.1 billion, including Mar-a-Lago ($368 million), Trump National Doral Miami ($248 million), and resorts in Scotland and Ireland. These properties provide Trump with a steady income and form an important part of his investment portfolio.

Commercial real estate in New York and California

Trump's business empire grew through real estate, and this sector remains the pillar of his wealth. Among his largest properties are 555 California Street in San Francisco (Trump’s stake is valued at $120 million), 1290 Avenue of the Americas in New York ($252 million), and Trump Tower ($100 million). His commercial real estate assets in Manhattan and California are collectively valued at around $1.1 billion, but they come with significant debt and are subject to the volatile dynamics of the office real estate market.

Liquid assets: cash and cryptocurrency

Even a billionaire needs a reserve in case of instability, especially when dealing with lawsuits worth hundreds of millions. Trump has built a solid cash reserve by selling digital assets at their peak and reallocating funds from other projects. According to Forbes, his liquid assets amount to approximately $770 million. These are not just “liquid funds” but a strategic buffer that provides financial flexibility in times of high uncertainty.

Licensing business and Trump brand

After the Capitol riot in 2021, the Trump brand came under pressure: analysts deemed it toxic and wrote it off. However, after his victory in the 2024 elections, experts regained faith in the brand's commercial potential and raised its valuation. Today, the value of Trump’s licensing business is estimated at $104 million. This year, the Trump brand – ranging from hotels to clothing – is demonstrating steady growth, proving that political turbulence can not only avoid harming but also enhance the commercial appeal of the name.